Probabilistic Modeling.  Accounts for the uncertainty that consumers have concerning their perceptions of real and ideal products

Modeling of Satiety. Accounts for the fact that more of some attributes is not always better

Multidimensional Modeling.  Treats simultaneously the many attributes that underlie consumers' preferences and perceptions

Modeling Segments.  Permits the probabilistic and deterministic assignment of consumers to segments

Metric Modeling.  Permits using either Euclidean or city-block metrics

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